Paul Flanigan

Publications – Most Recent

 

» The Secret Sauce Signage Solutions Magazine – March/April 2011
With the right ingredients, executing a digital signage strategy is easy. The hard part is knowing the right mix. Only trial and error will tell you.

 

» How Digital Signage Has Changed the Way Retailers Market Their Products
Signage Solutions Magazine – November 2010
Digital signage in the retail environment has grown from a "bright shiny object" to a vital customer engagement mechanism, and retailers are getting better at it every day.

 

» Easier Said Than Done Signage Solutions Magazine – October 2010
You don't just need a strategy. You need strategies. Plural. Understanding the implications of strategies will help you make the most of your network execution.

 

» Why Quality Content Is So Important Screen Media Daily – September 2010
Good visual content has the ability to engage a viewer. Bad content can turn away a viewer just as fast.

 

» Build Brand, Not Sales Digital Signage Weekly Magazine – February 2010
Content can serve many purposes. In a branded environment, it must support the brand. Understanding the customer, the content, and the execution is key to creating an engaging and branded experience.

 

» Unleashing the Power of Digital Signage for the 5th Screen
Keith Kelsen – Focal Press 2010
In Keith's book, I am interviewed for my insight into the impact of effective content strategies for digital signage across several media.

» 10.3.11 B2C to B2Me: MediaTile launching HumanKiosk (Video). Cited.

 

» 10.10.11 5 Ways to Make Social Media Work for Digital Signage

 

Presentations / Webinars –

 

» The Keys to Consumer Engagement South Dakota Ad Federation – November 2010
I talk about the different channels a consumer may use to connect with a brand, and best practices that brands can use to better engage with consumers. You can find my slideshare presentation here, or two videos from the presentation here.

 

» The Digital Experience: Creating a Unique Path to Engagement through Multiple Channels
Viscom – Frankfurt, Germany, November 2010
I talk about how to build a path to engagement for customers using multiple channels. You can see a clip of my talk here.

 

» Consumer Trends and the Influence of Interactive Retail iQmetrix Summit – October 2010
I talk about how to create an impression in four seconds, influences on purchasing, and the new model of retail with digital media.

 

» In-Store Media and its Role in the Customer Experience Retail Customer Experience Summit – August 2010
I talk about the impact digital media can have on a customer's interaction with a retail environment, and the benefits of compelling media.

Achievements –

» Directed the digital media network for Best Buy's entire chain, reaching approximately 100 million impressions per month with overall annual brand value of $5 billion.

 

» Increased brand recall by 46% in 2007, and 48% in 2009, and increased sales revenue by 45% in 2007, and 43% in 2008.

 

» Pioneered Closed Captioning on the High Definition Television Program in Best Buy stores, the first closed-captioned retail network in the world.

 

» Responsible for complete restructuring of media network, including field and corporate logistics, for 1,000 stores globally.

 

» Collaborated with Insignia (Best Buy's private label) to create a campaign resulting in 149% increase in sales.

 

» Established and cultivated high-level partnerships with several major entertainment networks for exclusive in-store marketing and promotion, including Warner Brothers, Sony Pictures, ABC/Walt Disney, NBC/Universal, FOX, Lionsgate, Twentieth Century Fox, THX, Major League Baseball.

Awards -

» Two-time Emmy Award Nominee (Tony Gwynn, Mr. Padre and A Season of Heroes – The Story of the 1998 National League Champion San Diego Padres).

» Emmy Award Winner for Best Sports Documentary – A Season of Heroes.

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